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New York, NY, July 19, 2022 – An initiative to change the way we address climate action and to shift the narrative on climate change toward actionable, empowering solutions was officially launched on July 19th by co-founders Natalia Vega-Berry and Michael Tracy at the United Nations in New York during the High-Level Thematic Debate “The Moment of Nature” side event. This launch followed the announcement in November 2022, during the 26th UN Climate Change Conference of the Parties (COP26) in Glasgow and attendees of the launch included esteemed guests and leaders from the public, private, academic and non-profit sectors. 

Launched by the Global Brain Foundation, the New Zero World is an action-oriented, multi-year initiative that creates a new way of climate action by shifting the current climate change narrative to re-imagine our vision of the future by empowering the public with tangible and scalable climate solutions. The initiative will focus on developing creative and original content, solutions-oriented actions tracks, Storytelling + Communication Labs, and diverse partnerships to support a new narrative that will empower the public to act by engaging mainstream culture on global climate solutions.

The New Zero World initiative received official endorsement from H.E. the President of the UN General Assembly and Foreign Minister of the Maldives Abdulla Shahid during the event: “I commend the New Zero World goal of fostering greater partnerships on environmental action. As the campaign aptly notes: to break cycles of inaction and disengagement, we need to find a new way forward.” The New Zero World has also been endorsed by the UNFCCC: Race to Zero and Race to Resilience, and works in collaboration with dozens of organizations including ENZA and ART 2030 who co-hosted the launch event. 

Among the New Zero World founding partners is Sustainable Energy for All, “ The New Zero World Campaign will help sustain this momentum with focused content that highlights energy access as a critical part of the climate change conversation,” says Damilola Ogunbiyi, CEO and Special Representative of the UN Secretary-General for Sustainable Energy for All and Co-Chair of UN-Energy.

“By showcasing our collective heroes’ journey towards a resilient net zero world, this campaign aims to serve as a catalyst for global transformation creating momentum and scalable solutions in the race to 2030. We need all industries on board. We would like to welcome organizations to join us in this effort, from Governments to Business, NGO’s to Civil Society Organizations and Media Companies.”  said Natalia Vega Berry, founder and Executive Producer for the New Zero World, “Please contact us to join our coalition if you share our values and our commitments to our planet and its people.” 

The New Zero World is creating a coalition of climate action partners from creative and diverse backgrounds. Contact our team to learn more about our mission and to join us at our upcoming activations during the United Nations General Assembly in NY, during COP27 in Sharm El-Sheik and more.

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