INSPIRING AND SUPPORTING THE NEXT GENERATION OF
YOUNG CREATIVES x CANNES LIONS
Our ongoing partnership with Cannes Lions delivers unique opportunities for the next generations of creative climate talent.
As official charity partner of Cannes Lions, New Zero World developed a Young Lions Creative Marketer Competition with a focus on climate narratives.
Teams of Young Creatives had 24 hours to develop a campaign solution to a climate-focused challenge, before presenting to a panel of industry judges.
At stake was the opportunity to join New Zero World at COP28 in Dubai, UAE and became the Youth Programme Ambassadors for New Zero World. Our winners were given a coveted opportunity to present on stage at COP as part of a UNFCCC event.
In Partnership with
The Brief #3
Team Groot
View the winning work, ‘Message from the Future’, by Abigail Hellem, Udo Nery, Mila Ugryn, Natasha Lashly and Alejandro Orjuela. Future versions of influential senior executives become the spokespeople of this campaign emphasising that climate change does not only affect the climate or the environment – it also threatens jobs, economies, migrants, food production, and more.
Team [TBD]
View ‘An Alternate Ending’ by Fiona O’Connor, Cian Mcintyre, Mert Mustafa Unsal and Judita Ružičková – which flips the script and challenges the best professional storytellers to give the world one last chance for an alternate ending and a hope for a sustainable future.
Team The Human Agency
View ‘Hiring Now: Chief Earth Officers’ by Yuxuan Heng, Akanksha Bahl and Sreenath Pujari – a campaign which creates the world’s first recruitment drive to get our home planet its very own Chief Earth Officers.
Team 40-Love
View ‘The Lone Bee Honey Jar’ by Sebastian Cuevas, Jaime Pallares Duran, Linnea Corn and Alana Marques Silva – a campaign that invites leaders to join EPIC by demonstarting that working together is the only way to make a difference.
Team TercerMundo
View ‘Shift Your Focus’ by Camila Witt, Esteban Fino and Haroldo Moreira – which taps into the idea that people often overlook what doesn’t directly affect them, aiming to awaken empathy and bridge the gap between distant crises and individual lives.
Team Natural Selection
View ‘Earth’s Most Powerful Tool’ by Elyse Killingback, Liam Ratliff, Hilary Tay and Jereek Espiritu – a campaign that makes individuals more hopeful about their own ability to make a difference, and thus much more likely to be galvanized into taking action.
