New Zero World emerged from nearly a decade of collaboration at the intersection of storytelling, policy, and public imagination. Our roots trace back to 2014 when the Global Brain Foundation was launched at the United Nations Social Impact Summit to connect creativity with action on the Sustainable Development Goals.

From the Paris Agreement to global stages like Cannes Lions, the World Economic Forum, TEDWomen, and The World Ocean Festival, we have shown the power of narrative to not only reflect the world, but to change it.

In 2021, Global Brain launched forward as New Zero World, a global platform uniting creatives, scientists, and leaders to reshape how we effectively communicate climate and sustainability to empower public understanding and literacy. Endorsed by the United Nations and recognized by COP Presidencies, we continue to build bridges between culture, science, and action through our research hub, young creator program, and campaign from the Earth Public Information Collaborative (EPIC). Through initiatives that include workshops, resources, trainings, and impactful executions, we continue to strengthen our core mission to connect knowledge to action, enable powerful storytelling, and mobilize the public to demand systemic change. By collaborating closely with industry partners as well as academic and research institutions we co-create knowledge, producing reports that inform the growing field of climate communications.

As the climate crisis evolves, so too does our mission. New Zero World navigates the needs of each moment while always keeping the power of communications at the forefront of our strategy. From building digital-first campaigns for public engagement to combatting mis-and-disinformation through normative shifts to integrating the power of responsible and ethical AI in reaching new audiences, we are work tirelessly in the pursuit of a new era in public literacy and engagement where education and imagination fuels collective transformation, shifts cultural norms, and brings us closer to a safe, just, sustainable world.